AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Duluth trading company12/16/2023 ![]() ![]() Today, it’s competing with brands like REI, Columbia, and Patagonia to appeal to younger, more active customers, while still going up against brands like Cabela’s and Carhartt in the workwear space. It also also taken steps to move beyond workwear and enter the activewear space. In 2018, it is working to grow the women’s business, which through fiscal year 2016 only accounted for 21 percent of net sales. It opened 15 new stores in 2017 and plans to open 15 more this year. They sold the company, which is now publicly traded, in the mid-’90s, and the new owners moved the brand into e-commerce and its first brick-and-mortar location, which opened in 2010 in Mount Horeb, Wisconsin, a village 20 miles east of Madison known as the “Troll Capitol of the World.”ĭuluth Trading gleefully embraces kitsch and off-color humor, but the company has not been breezy about its growth strategy. The brothers began expanding their line of gear targeted to and tested by tradespeople, and by the early 1990s they were running a catalog business. Duluth Trading got its start in workwear and accessories in 1989 when the founders, two brothers from Duluth, Minnesota, debuted the Bucket Boss: a canvas tool belt that straps onto a five-gallon bucket, making it easy to schlep tools around a job site.Ī Duluth Trading Company ad for long-tail T-shirts. The Belleville, Wisconsin-based company (that’s right, Duluth Trading isn’t based in Duluth) likes to lead with its laid-back sense of humor. You might have seen the TV spot with instructions on how to fix “plumber’s butt,” or the one with the angry beaver, or maybe someone sent you the YouTube clip with the burly cartoon guy pole-dancing to polka music. The outfitter has earned a reputation over the last decade for its quirky billboards and commercials. There’s a good chance you’ve heard of Duluth Trading Company, even if you’re not entirely sure what they trade in. You can also see what we’re up to by signing up here. The archives will remain available here for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. Thank you to everyone who read our work over the years.
0 Comments
Read More
Leave a Reply. |